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E-commerce and its effect on competitive intensity

a buyer and price related perspective

H. Derks

Prijs: € 13,57
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Productspecificaties
EAN : 9789463189255
Auteur(s) : H. Derks
Taal : English
Onderwerp : Bedrijfskunde
Thema : Bedrijfsmanagement
Uitgever : Limburger.nl/mijnboek
Verschenen : Oktober 2015
Druk : 1
Uitvoering : Paperback
Conditie : Nieuw
Pagina's : 64
Afmetingen : 240 x 170 x 4 mm
Gewicht : 172 gram
Beschrijving

Many aspects of e-commerce and its effect on competition and the intensity of competition have not yet been covered or are already outdated due to the enormously fast pace of change in e-commerce. The following study will cover new aspects of competitive change and tries to analyse the effect that e-commerce has on the competitive intensity of an industry's environment.
Not only will this study focus on the essential components that differentiate e-commerce from traditional commerce, additional research will be done on the impact of e-commerce on buyer power and price competition. Results on these aspects will be used to analyse e-commerce' effect on competition.

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